About Us

Surewise.com – Live Life Confidently

Our Vision

The Surewise.com team are dedicated to helping and protecting our customers against the unexpected and unforeseen.

We want our insurance products to be affordable, high quality, and ultimately to help people to live life confidently every day.

What We Do

To do this, we provide advice to help our customers prevent risks in their daily life, protect them against unexpected and unpleasant situations and ensure they receive the support and help they need when things do go wrong.

How We Do It

Our underlying shared values are dedication, helpfulness, fairness, trust and care. These core values run in the relationship with all of our stakeholders: communities, customers, employees, underwriters, partners and clients.

Who We Are

Surewise.com was launched in April 2014 with one key aim: to provide insurance products online that allow people to live life more confidently.  

Since launching, we’ve grown rapidly and continue to thrive. We are now a small but dedicated team of 15 people based in Hadleigh, Essex, all united by a passion to build trust, care, and fairness within the insurance sector.

The Legal Bit…

Surewise.com is a trading name of Sure Wise Limited who are authorised and regulated by the Financial Conduct Authority (FCA). FCA Firm reference Number is 618327.

Sure Wise Limited is a company registered in England and Wales with company number 07432009. Our registered office is: Unit 3, Hadleigh Park Business Park, Chapel Lane, Hadleigh, Essex, SS7 2PP.

Some Awards & Nominations


In 2016 we were very proud to have been selected as a finalist in the UK Financial Services Experience Awards 2016.

FINALIST FXA basic white back


We were delighted to have been shortlisted for both the “Best Use of Technology to Improve End-client Experience” from the Insurance Times and the “Customer Experience Award” from the Insurance Post.Awards 2014

To Contact Us

You can call: 01268 200 020 or email us at customerservices@surewise.com