About Us

Surewise.com – Smart Insurance for Everyday

Surewise.com was launched in April 2014 with the vision of providing affordable niche insurance products online. Surewise.com is now supported by a team of 10 with two offices in London and Benfleet in Essex.

Recently we are excited to have been selected as a finalist in the UK Financial Services Experience Awards 2016.

FINALIST FXA basic white back

Previously we were delighted to have been shortlisted for both the “Best Use of Technology to Improve End-client Experience” from the Insurance Times and the “Customer Experience Award” from the Insurance Post.Awards 2014

Our products include Pet Insurance, Mobility Scooter Insurance, Home Appliance Insurance, Home Emergency Cover, Home Buyers Protection, Landlords Insurance, Gadget and Vehicle Breakdown insurance. In January 2016, self-storage insurance launched, in May 2016, our latest product, comprehensive boiler cover launched and we will be introducing even more exciting products during the rest of 2016.

With our London office based in the centre of the Insurance business sector we have the opportunity to work closely with underwriters to provide tailored insurance products that give clear and accurate advice to our customers. Key factors when evaluating an insurance product, includes an informative and simple to use systems, clear claims process, simple to understand policy wording and of course ‘best buy’ products at a competitive prices.


The founders of Surewise.com have proven insurance and e-commerce experience as founders of EssentialTravel.co.uk a leading provider of Holiday Extras. Built from a start-up business in 2001 EssentialTravel.co.uk was later sold to a multi-national PLC. This experience and knowledge and the formation of a new team with underwriting, online marketing and customer service skills, gives Surewise.com the expertise to meet our customer’s needs.

Surewise.com is a trading name of Sure Wise Limited who are authorised and regulated by the Financial Conduct Authority (FCA). FCA Firm reference Number is 618327.

Our registered office is: Unit 3, Hadleigh Park Business Park, Chapel Lane, Hadleigh, Essex, SS7 2PP. To contact us you can call: 01268 200 020 or email us at customerservices@surewise.com